One of the most common questions I get asked is, “What, exactly, should I be sharing on my social media accounts?” Relevant content is key! A little common sense will go a long way here, but it all starts with branding. We want to consider first, what does our brand look like? To answer that, we must first determine who it is we want as our customers.

In light of the new Facebook algorithms, we should focus on quantity over quality.

One of the questions I get asked most often is whether an agent or other small business owner should have a business Facebook page or just use their personal page for all their promotions. It’s a loaded question with some complexities in the answer, but the bottom line is you should FOR SURE have a business Page.