Do's and Don'ts for Branding
When is the last time you did a “check up” on your branding? Take a peek at our cheat sheet below to see if you may want to make some adjustments!
DO’s ✔️
Invest in a custom domain for your email and website
Choose a niche and cultivate it
Keep your content and public speech neutral
Dress to reflect your niche and target audience
DON’Ts ❌
Use your brokerage-provided email and website
Try to target too many audiences
Be overly political, religious, profane, or divisive
Wear a business suit or heels to a 100 acre farrm