Familiarity is a huge part of selling

Familiarity is a huge part of selling. People are much more likely to buy from you when they know who you are. Part of your sales and marketing strategy should be just simply getting your name out there. Make sure you are recognizable by name through a mix of social media, ad placements, and customer reach. Staying top of mind can result in immediate sales, of course, but when you go to cold pitch someone it can be super helpful if they at least recognize your name.