Lead Generation Ideas for Agents

Feeling stumped? Want to try something new? Here's a list with over 50 ideas to get you started! Need help getting any (or all!) of them accomplished? Give us a call!


  • Neighborhood event - back to school, Easter, July 4th, etc.

  • Regular Postcards and Letters

  • Facebook groups

  • Targeted Facebook ads

  • Attend HOA meetings

  • Door knocking (where allowed)


  • Postcards

  • Mega Open House - balloons, flyers/postcards, Facebook ads, door knocking

  • Facebook ads

  • Share to groups

  • Newspaper ads

  • Home Market magazine

  • Real Estate Book

  • Craigslist

  • Text Leads


  • Touch at birthdays, anniversaries, anniversary of closing, newsletters

  • Market updates

  • Client appreciation events

  • Ask for reviews

  • Ask for referrals - if referral send big “thank-you” basket to their work

  • Housewarming parties


  • Set on drip campaign

  • Door knocking

  • Host open houses for other agents

  • Purchase leads

  • Caigslist

  • Networking events

  • Chamber of commerce

  • Network groups (BNI, etc.)

  • Wear name tag / logo shirt everywhere

  • FSBO / Expireds

  • Check paper for newspaper announcements, divorce, etc.

  • Community service

  • Restaurant coupons (giveaway, hand out, run contest on social media)

  • Seminars (1st time home buyer, etc.)

  • Sponsor garage sales

  • Press releases

  • Door hangers

  • App


  • Post to business page daily

  • Share something from business page at least 3x per week

  • Join and comment in at least 10 groups

  • Create own FB group – post at least once a week, add once a week

  • Leave reviews with vendors

  • Make sure to post at least once a day about regular life stuff

  • Go FB live twice a month

  • Run a contest once a month

  • Partner with lender/Inspector/Title co & cross share each other’s stuff

  • Local area spotlight video

  • List of homes with pools, acreage, etc.

  • Post about hot listing and share to groups

  • Spend a min 10 mins a day commenting and liking other people’s stuff

  • Post on IG daily with lots of hashtags

  • Follow 10 people a day

  • Post on LinkedIn weekly


  • Real Estate Book / Home Market Magazine

  • Radio ads

  • TV

  • Grocery cart

  • Billboards

  • Convention center booths (home show, bride show, etc)

  • Website - SEO, blog

  • Sponsorships