The Blog
You wake up in the morning, check your phone, and are accosted by 127 unread emails. This is in addition to the 2,963 emails already in your inbox. Both numbers keep growing. It's like Groundhog Day. Every. Single. Day.
You can't keep up with it and stopped trying about a year ago. You know half of the emails are junk and probably 90% of it could just be deleted at this point, but the very thought of tackling it overwhelms you and you just shut down.
If you are like most of my clients, your day is consumed by emails, phone calls, meetings, putting out fires, and, well, just trying to get through the day without anything blowing up. Marketing is always on your mind, but it is done in bursts - on the weekend, at midnight, in the carpool line, pretty much any time you can just squeeze it in. You know that you would like to spend at least an hour a day concentrating on building your brand and in return, your business, but that just isn't always possible. Life is hard, and owning your own business is life is hard times 2.
