You wouldn’t believe how many agents I know that, unless someone really did some digging, they would have never know this person was in real estate. Blows my mind every time. It seems obvious, but I think a lot of agents just don’t think to take the time to shout it from every rooftop they can find. If you want people to use your services, you first have to let them know what you are selling! At a minimum:

If you are like most of my clients, your day is consumed by emails, phone calls, meetings, putting out fires, and, well, just trying to get through the day without anything blowing up. Marketing is always on your mind, but it is done in bursts - on the weekend, at midnight, in the carpool line, pretty much any time you can just squeeze it in. You know that you would like to spend at least an hour a day concentrating on building your brand and in return, your business, but that just isn't always possible. Life is hard, and owning your own business is life is hard times 2.